UEB Genesis Start-up 2017: Workshop on Technology and digital marketing for start-ups

On 17th June, 2017, at VNU University of Economics and Business, the workshop on technology and digital marketing for start-ups was successfully organized and attracted unprecedented attentions from students. The workshop invited speaker Bui quang Huy - Head of Digital Sale from Viettel Corporation.

At the workshop, Dr. Dang Thi Huong - Faculty member of School of Business Administration addressed that “Entrepreneurship is a prevalent keyword recently and has caught attentions from public. Hence, facilitating students to start-up is a key to promoting entrepreneurial spirits and contributing to social developments. That is the motivation of this contest”.
In his speech at the workshop, Mr. Bui Quang Huy highly appreciated students’ efforts and commitment in realizing business ideas. Also, he stressed the importance of digital marketing in the context of the upcoming 4.0 industrial revolution.
Workshop attendants also raised tough questions and inquiries regarding the topic. In agreement of what guest speakers said, students all accepted that marketing was one of the most important factors contributing to the success of a business.

Participants take a photo together

After the third workshop, UEB Genesis Start-up 2017 had gone one over half of its journey. Hopefully, with all sharing from guest speakers, all groups were enlightened in entrepreneurial spirits, financial knowledge, and marketing knowledge, and ultimately would successfully write a sound business plan as well as have dazzling performance on the finale.

Huong Thao (SBA)

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