Project title: Improving the quality of marketing activities for University of Economics and Business - VNU in the international integration context (KT.08.12)


Code: KT.08.12

Coordinator: MA. Nguyen Hai Minh

Implementing institution: Faculty of Business Administration, College of Economic, VNU.

Duration: From 9/2008 to 6/2009

Objective:

  • Giving recommendations to improve the quality of marketing activities for University of Economics and Business, VNU.

Main contents:

  1. Theory about general Marketing and Marketing for universities
  2. Analysis of marketing activities conducted by University of Economics and Business, VNU in 2008, 2009
  3. Recommendations to improve the quality of marketing activities for College of Economic, VNU.

Results obtained:

  • Scientific results:
  • 01 scientific report.
  • 01 article published on scientific magazine.

Training results: References for Marketing courses.



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