Project title: Researching selection criteria for target market for VietNam’ rice export to African market (KT.09.16)


Code number: KT.09.16

Author: Nguyen Thu Ha

Implementing institution: University of Economics and Business - VNU

Duration: 6/2009 - 6/2010

Objectives:

- Systematize theories of market, market segments and selecting target markets.

- Select market for goods of Vietnam rice export to African market.

- Propose solutions to promote export activities of Vietnam’s rice to target markets in Africa.

Main contents:

-Analyze selection criteria for target market for goods of Vietnam rice export to African market.

-Propose main solutions to promote export activities of Vietnam’ rice to target markets in Africa.

Results obtained:

Scientific results

- 01 scientific report
- 01 article published on scientific magazine.
Training results:

- Reference document for courses such as Marketing, International Marketing, Marketing Management

- Guide students to do their graduation thesis, concerning to issues of the project.


University of Economics and Business

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