Project title: Solutions to develop convenience stores franchising activities for Vietnam retail companies (KT.09.09)



Code number: KT.09.09

Author: MBA Nguyen Hai Minh

Implementing institution: Faculty of Business Administration, University of Economics and Business, Vietnam National University.

Duration: 6/2009 - 6/2010

Objectives:

Giving recommendations for Vietnam retail companies to develop convenience stores franchising activities.

Main contents:

- Theories about Franchise; franchise moderns for convenience stores

- Franchise activities of Vietnam retail companies from 2005 - 2010

- Recommendations to develop convenience stores franchising activities for Vietnam retail companies

Results obtained:
Scientific results:
- 01 scientific report

- 01 article published on scientific magazine

Training results:
- References for Business Management, Marketing courses

University of Economics and Business

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