Project title: Researching Marketing mix strategy of personal care products and home care of Unilever Vietnam


Code number: KT.10.09

Author: Nguyen Thu Ha, MBA

Implementing Institution: University of Economics and Business - VNU

Cooperating Institution(s): University of Economics and Business

Duration:  9/2010 - 6/2011

Objectives:

  • Systematize marketing strategy of Unilever Vietnam

  •  Evaluate real situation of business of Unilever Vietnam for OMO product

  • Analyze Marketing mix strategy for OMO and propose lessons for Vietnam enterprises.

Main contents:

  • Analyze Marketing mix strategy for OMO product

  • Propose main lessons for Vietnam companies.

Results obtained:

  • Scientific results: 01 scientific report

  • Training results: Reference document for courses such as Marketing Principles, Marketing Management.

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University of Economics and Business - VNU

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