Project title: Internal confliction of the receivers in changing the behavior with product trade mark and the relationship after receiving the present (QK.04.08)


Code: QK.04.08

Duration: 2004 - 2006

Presiding Institution: Vietnam National University, Hanoi

Implementing institution: Faculty of Economics - VNU

Manager: Dr. Nguyen Thi Phi Nga

Main contents:

With the methods of investigation, statistics, analysis and collection, the project:

- Clarifies the concept on the sentimental confliction of the consumers.

- Contributes the ideas to marketing theory in verifying the research hypothesis to consumers in Vietnam.



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