Nguyen Thu Ha


1. Personal information:
Full name:
Nguyen Thu Ha
 
Year of birth:
1982                                                                        
Position:

Vice Director of Center for Business Administration Studies, UEB

Lecturer, School of Business Administration
Degree:
Doctor of Business Administration (2006)
Languages:
French, English
Email:
hant@vnu.edu.vn
Telephone:
(84-24) 37547506
Mobile:
(84) 982 898 582
Address:
144 Xuan Thuy, Cau Giay, Hanoi, Vietnam
2. Education:
  • 2011-2016: PhD student in Business Administration, VNU University of Economics and Business
  • 2006-2007: Master in Business Administration, Institute of Business Administration (IAE), France
  • 2004-2006: B.A in International Commerce, (ISCID) Dunkerque, France
  • 2001-2004: B.A in Enterprise Management, Vietnam Commercial University
3. Working experience:
  • 9/2014 to now: Vice Director of Center for Business Administration Studies, VNU University of Economics and Business.
  • 2008 to now: Lecturer, University of Economics and Business, Vietnam National University, Hanoi
4. Research Domain:
  • Marketing Management
  • Brand Development and Management
  • Service Quality Management
  • Customer Behavior
5. Publications:

5.1. Books:

Books in Vietnamese:

1. Nguyen Thu Ha (2015), Co-author, ““Service Quality in Vietnamese Company”, VNU Publishing House, ISBN: 978-604- 62-2984- 1.

2. Nguyen Thu Ha (2013), Co-author, “Wowan start-ups in Vietnam”, VNU Publishing House ISBN: 978-604- 934-471- 8.

5.2. Articles, working papers

Articles published on domestic journals of science

1. Phan Chí Anh, Nguyễn Thu Hà (2017), Một số nghiên cứu quốc tế và gợi ý cho Việt Nam về hệ thống sản xuất hiệu suất cao tại các doanh nghiệp sản xuất chế tạo, Tạp chí Công thương, ISSN 0886-7756, số 3/tháng 3/2017, trang 82-86.

2. Phan Chí Anh, Nguyễn Thu Hà (2017), Nghiên cứu các mô hình đánh giá chất lượng dịch vụ thương mại điện tử, Tạp chí Kinh tế Châu Á - Thái Bình Dương, ISSN: 0868-3808, Số 494 (6/2017), trang 76-78.

3. Nguyễn Thu Hà, Đỗ Đình Long (2017), Đánh giá sự hài lòng của các du khách tại Khu du lịch Làng Văn hóa - du lịch các dân tộc Việt Nam, Tạp chí Kinh tế Châu Á - Thái Bình Dương, ISSN: 0868-3808, Số 493 (5/2017), trang 76-78.

4. Phan Chí Anh, Nguyễn Thu Hà (2016), Nghiên cứu các tiêu chí đánh giá năng lực cạnh tranh của doanh nghiệp, Tạp chí Kinh tế Châu Á - Thái Bình Dương, ISSN: 0868-3808, Số 479 (10/2016), trang 8-13.

5. Phan Chí Anh, Nguyễn Thu Hà, Nguyễn Huệ Minh (2016), Chất lượng dịch vụ và lòng trung thành của khách hàng: Nghiên cứu tình huống các cửa hàng tiện ích tại Hà Nội, Tạp chí Khoa học Đại học Quốc gia Hà Nội, Chuyên san Kinh tế và Kinh doanh, ISSN: 0866-8612, Tập 32, Số 1 (2016), trang 11-21.

6. Phan Chí Anh, Nguyễn Thu Hà, Nguyễn Huệ Minh, Lương Vũ Mai Hoa (2013), Nghiên cứu các mô hình đánh giá chất lượng dịch vụ, Tạp chí khoa học Đại học Quốc gia Hà Nội: Kinh tế và Kinh doanh, ISSN: 0866-8612, số 29, trang 11-22.

7. Nguyễn Thu Hà, đồng tác giả (2012), Mô hình kinh doanh theo nhóm: Liệu có khả thi?, Tạp chí tiêu chuẩn đo lường chất lượng, Spring, ISSN: 1859-0284, trang 52-53.

8. Nguyễn Thu Hà, đồng tác giả (2011), Nâng cao năng suất chất lượng quốc gia thông qua cải tiến và đổi mới chất lượng dịch vụ các ngành dịch vụ trọng điểm Việt Nam, Tạp chí tiêu chuẩn đo lường chất lượng, ISSN: 1859-0284, số 20+21, trang 28-29.

9. Nguyễn Thu Hà, đồng tác giả (2011), Marketing lan truyền và đề xuất ứng dụng trong kinh doanh tại Việt Nam, Tạp chí Khoa học Thương mại, ISSN: 1859-3666, số 43, trang 40-44.

10. Nguyễn Thu Hà, đồng tác giả (2011), Năm khoảng cách chất lượng dịch vụ, Tạp chí tiêu chuẩn đo lường chất lượng, ISSN: 1859-0284, số 12, trang 30-31.

Articles published on international journals:

1. Nguyen Thu Ha; Nguyen Hue Minh; Phan Chí Anh; Yoshiki Matsui (2015), “Retailer service quality and customer loyalty: empirical evidence in Vietnam”, Asian Social Science, Vol.11, No.4, pp.90-101, ISSN: 1911-2017

2. Nguyen Hue Minh; Nguyen Thu Ha; Phan Chi Anh; Yoshiki Matsui (2015) “Service Quality and Customer Satisfaction: A Case Study of Hotel Industry in Vietnam”, Asian Social Science, Vol.11, No.10, pp.73 – 85, ISSN: 1911-2017

3. Nguyen Thu Ha; Nguyen Hue Minh; Phan Chi Anh; Yoshiki Matsui (2014), The Relationship between Service Quality and Customer Loyalty in Specialty Supermarkets: Empirical Evidence in Vietnam, International Journal of Business and Economics Research, ISSN 2328-7543, Vol.3, No. 5 , pp 178-186.

Articles published in Proceedings of International Conferences

1. Phan Chi Anh, Hoang Trong Hoa, Nguyen Thu Ha (2017), Empirical Study on Continuous Improvement Practices in Vietnamese Companies, Proceedings of International Conference: “Financing for Innovation, Entrepreneuship and Renewable Energy Development, Hanoi, Vietnam, 2017/08, pp 119- 129.

2. Phan Chi Anh, Nguyen Thao Ly, Nguyen Thu Ha (2017), Empirical Study on The Relationship between The Multi-functional employees and Flexibility Performance in Vietnamese Manufacturing Companies, Proceedings of International Conference: “Financing for Innovation, Entrepreneuship and Renewable Energy Development, Hanoi, Vietnam, 2017/08, pp 187-203.

3. Nguyen Thu Ha, Phan Chi Anh (2016), Retail service quality on the Internet: Empirical evidence in Vietnam, Proceedings of Marketing in the Connected Age (MICA): "Digital Marketing for Enterprises: Forecast, Potential and Challenges", 15/10/2016, pp 247-256.

4. Phan Chi Anh, Nguyen Thu Ha, Nguyen Hue Minh, Yoshiki Matsui (2014), Retailer Service Quality and Customer Loyalty: Empirical Evidence in Vietnam, International Conference on Emerging Challenges Innovation Management for SMEs (ICECH2014), ISBN: 978-604-911-955-2, pp 196-208.

5. Nham Phong Tuan, Tran Hue Chi, Nguyen Thu Ha (2012), Impact of firm’s environmental performance on its financial performance: empirical evidence from Vietnam’s small and medium manufacturing firms, Proceedings of International conference Sustainable manufacturing and Environmental management, ISSN: 978-604-67-0017-3, pp 175-193.

5.3. Research projects:

1. Studying visitor satisfaction with service quality in the Northern area - a case of some key tourist destinations, MOET level, member, 2013-2015

2. VNU level research project:

Research on developing high performance manufacturing model in Vietnamese key industries' manufactures, 2016-2018, project code: QG.16.53, scientific secretary.

3. VNU level research project:

Building on service quality evaluation model in Vietnamese enterprise, project code: QGTĐ 12.23, scientific secretary.

4. Measuring on service quality and customer satisfaction: A case study of Specialty Supermarkets in Hanoi, UEB level, manager, 2014-2015

5. Service quality of supermarkets - The case of Big C supermarkets at Hanoi, UEB level, manager, 2013-2014

6. Studying Marketing strategy of Unilever company, UEB level, manager, 2011-2012

7. Marketing strategy of Vinamilk diary products, UEB level, manager, 2010-2011

8. Studying selection criteria of target markets for Vietnamese rice exported to Africa, UEB level, manager, 2009-2010

9. China’s policy of agricultural land and lessons learned for Vietnam; VNU level, member, 2008-2010

10. Building and development of commercial brands of Vietnamese agricultural products in the context of international economic integration, UEB level, manager, 2008-2009

11. Proposal to open master level educational program of practice-oriented business administration, VNU level, member, 2008.

12. Proposal to open doctoral educational program of business administration, VNU level, member, 2008.

6. Other editorial/research activities:

Member of Strong Research Group awarded by Vietnam National University in 2015: “Research Group on productivity and quality in Vietnam”.



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