Nguyen Thi Phi Nga

1. Personal information:

Full name:

Nguyen Thi Phi Nga


Year of birth:

March 15, 1967


Senior Lecturer, VNU University of Economics and Business

Academic title:

Senior Lecturer


Ph.D in Marketing

Foreign languages:



Office address:

144 Xuan Thuy Str., Cau Giay Dist., Hanoi, Vietnam


2. Education:

  • 1990: Bachelor degree in Economic management, Hanoi University (in Vietnam)
  • 1997: Master degree in Economics (University of Social Sciences and Humanity, VNU
  • 2006: Ph.D in Business Administration, Seoul National University (in Korea)

3. Employment/Experience:

  • 1991 - present: Lecturer of the University of Economics and Business, VNU


4. Research domain:

- Marketing


5. Publications:

5.1. Books:

  1. Review and assess experience of Korea's policy in changing growth model and promote integration (2012). Co-author.

5.2. Articles, working papers:

1. Debt Risks and risk management of public debt : survey from theory to practice (2014), Journal of Economic Studies. No. 8 ( 435 ) in August. Co-author.

2. Legal characteristics in the state budget administrator in Japan (2014). Journal of Northeast Asian studies. 164 (January 10). Co-author.

3. Several discussion the field of economic research and international relations of South Korea in Northeast Asia Research Institute under the Vietnam Academy of Social Sciences ( 2014) International Conference " Korean Studies in Vietnam : achievements and orientations "held in Hanoi , in June.

4. The impact of marketing mix strategy on customer satisfaction: a study of instant rice noodle “PHO” Vifon at Thanh hoa food industry Co.Ltd. (2014). International Conference “Peace and the Future: the cooperation of Asian Countries for the 21st Century. Held in Hanoi, June.

5. Corporate culture in the Korean Chaebol: approach from a theoretical perspective (2013), Journal of Northeast Asian studies, No. 2 (144), February

6. The status of Hai duong ceramic brand positioning (2012), Journal of Industry, January.

7. Analysis of macro economic growth problem of Korea in 2011-2020 (2010), Journal of Northeast Asian studies, No. 10 (116), October.

8. Asian community from the East Asia Summit (2009), Journal of Northeast Asian studies, No. 7 (101).

9. An opportunity and challenge Vietnam's joining the WTO (2007), International Conference in Seoul, Korea.

10. The effect of the gift receiving situations on recipient’s brand attitude change (2007), Journal of Science of the Vietnam National University, Hanoi, No. 1.

11. The effect of gift receiving on brand attitude change and lessons for the marketers. Industrial Journal (2004).

12. The effect of transaction services based on high technology to the user’s satisfaction, suggestion for the service sector in Vietnam (2004), Journal of Industry, No. 20.

13. The influence of gift receiving situation to the recipient’s attitude change on product’s brand and the relationship between the recipient and the gift giver, International conference on "Industrial development in Asia Pacific region", held in Taiwan, 2004.

14. Experience managing the stock market in Korea (2000), the 1st conference on Eastern Studies.


5.3. Research projects:

  1. Internet marketing activities in the Vietnamese enterprises - problems and solutions (2009).
  2. Affected factors on Hanoi consumers’ satisfaction on food safety (2010)

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