Nguyen Thi Phi Nga

1. Personal information:

Full name:

Nguyen Thi Phi Nga

Year of birth:

March 15, 1967


Senior Lecturer, VNU University of Economics and Business

Academic title:

Senior Lecturer


Ph.D in Marketing

Foreign languages:



Office address:

144 Xuan Thuy Str., Cau Giay Dist., Hanoi, Vietnam

2. Education:

  • 1990: Bachelor degree in Economic management, Hanoi University (in Vietnam)
  • 1997: Master degree in Economics (University of Social Sciences and Humanity, VNU
  • 2006: Ph.D in Business Administration, Seoul National University (in Korea)

3. Employment/Experience:

  • 1991 - present: Lecturer of VNU University of Economics and Business

4. Interested research

  • Marketing
  • Korean studies
  • Asian studies

5. Publications:

5.1. Books:

  1. Co-author, Review and assess experience of Korea's policy in changing growth model and promote integration (2012), Social Sciences Publication.
  2. Co-author, Northeast Asia economic issues outstanding (2011), Encyclopedia Publication, 2011; 267tr.
  3. Co-author, Korean Chaebol Culture and the implications for building the cultural policy for the Vietnamese enterprises (August, 2017), Vietnam National University Publication.

5.2. Articles, working papers:

  1. Understanding culture through South Korea (2017), International Conference of « Social Science and Teaching Research » in Moscow, Russia, June 29.
  2. Gift receiving and brand attitude change (2016), accepted to be published by China-USA Business Review.
  3. Influence of work attitude on job performance in case of staff at VNK consultancy training and labour support joint stock company (2016), accepted to be published by China-USA Business Review.
  4. The effect of consumer ethnocentrism on consumers’ attitude in the case Vietnam joining Trans-Pacific Partnership Agreement (TPP) (2017), accepted to be published by VNU, journal of Science, Economic and Business, February.
  5. Debt risk and risk management of public debt : survey from theory to practice (2014),Journal of Economic Studies. No. 8 ( 435 ) in August. Co-author.
  6. Legal haracteristics in the state budget administrator in Japan (2014). Journal of Northeast Asian studies. 164 (January 10). Co-author.
  7. Several discussion the field of economic research and international relations of South Korea in Northeast Asia Research Institute under the Vietnam Academy of Social Sciences (2014) International Conference "Korean Studies in Vietnam: achievements and orientations" held in Hanoi, in June.
  8. The impact of marketing mix strategy on customer satisfaction: a study of instant rice noodle “PHO” Vifon at Thanh hoa food industry Co.Ltd. (2014). International Conference “Peace and the Future: the cooperation of Asian Countries for the 21st Century. Held in Hanoi, June.
  9. Corporate culture in the Korean Chaebol: approach from a theoretical perspective (2013),Journal of Northeast Asian studies, No. 2 (144), February
  10. The status of Hai duong ceramic brand positioning (2012), Journal of Industry, January.
  11. Analysis of macro economic growth problem of Korea in 2011-2020 (2010), Journal ofNortheast Asian studies, No. 10 (116), October.
  12. Asian community from the East Asia Summit (2009), Journal of Northeast Asian studies,No. 7 (101).
  13. An opportunity and challenge Vietnam's joining the WTO (2007), International Conferencein Seoul, Korea.
  14. The effect of the gift receiving situations on recipient’s brand attitude change (2007),Journal of Science of the Vietnam National University, Hanoi, No. 1.
  15. The effect of gift receiving on brand attitude change and lessons for the marketers.Industrial Journal (2004).
  16. The effect transaction services based on high technology to the user’s satisfaction,suggestion for the service sector in Vietnam (2004), Journal of Industry, No. 20.
  17. The influence of gift receiving situation to the recipient’s attitude change on product’s brand and the relationship between the recipient and the gift giver, International conference on "Industrial development in Asia Pacific region", held in Taiwan, 2004.
  18. Experience managing the stock market in Korea (2000), the 1st conference on Eastern Studies.

5.3. Research projects:

  1. Internet marketing activities in the Vietnamese enterprises - problems and solutions (2009).
  2. Affected factors on Hanoi consumers’ satisfaction on food safety (2010).

6. The teaching subjects:

In the past:

  • Principle of Accounting
  • Principle of Insurance


  • Subjects related to marketing

7. Other experiences:

  • Participate the program “Asian studies” at Graduate School for International Studies, Yonsei University from 9/1997-8/1998.
  • Participate the program “Development management”, at Asian Institute of Management, in Manila, Philippines, from 6/1999-12/1999
  • Visiting lecturer for the Korean Studies major at the University of Social Science and Humanities of Vietnam National University, Hanoi (since 1998 to 2000)
  • Co-researcher at the Research Institute of East Asian Studies of the Vietnam Academy of Social Sciences (2009 - present)
  • Visiting researcher at the Institute of Korean Regional Studies of Seoul National University (from August 2016-September 2017) for the Marketing area.
  • Visiting lecturer at the Global Business Administration Department of Sangmyung University for some topics (Spring semester 2017).
  • Co-advise 01 Ph.D candidate and the candidate successfully defended in 2016.

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