Topic: Some solutions to improve management and to protect trademark right at Phu Nhuan Jewelry Joint Stock Company in Vietnam market


Sign: LC263

Author: Pham Tuan Anh

Major: Business Administration

Year: 2007

Lecturer: Assoc. Pro. Dr. Truong Dinh Chien

Research purposes:
  • Systematizing the theory on companies’ trademark registration and protection
  • Evaluating PNJ Company’s trademark registration and protection
  • Suggesting the feasible and systematic solutions to complete building and managing company’s trademark in the next period
New contributions:
  • Systematizing the basic theories on enterprises’ trademark in jewelry sector
  • Determining the role and significance of trademark in jewelry sale industry; analyzing the factors that influence building and managing product trademark in the jewelry market in Vietnam
  • Evaluating the trademark situation of PNJ in Vietnam market and giving the solutions to build and manage PNJ products’ trademark in Vietnam market


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