Topic: Promotion of Vietnam tourism activities in Asia



Sign: LC265

Author: Pham Manh Cuong

Major: Business Administration

Year: 2007

Lecturer: Dr. Le Anh Tuan

Research purposes:
  • Finding out solutions to promote Vietnam tourism advertising activities in Asian markets
  • Systematizing some basic theoretical factors on tourism and promotion activities
  • Analyzing the Vietnam tourism promotion activities in practice in Asian markets in recent years
  • Suggesting practical and uniform solutions to enhance Vietnam tourism promotion activities aimed at the ASEAN tourists
New contributions:
  • Systematizing the rationale and concept related to market, marketing and tourism promotion activities
  • Researching the key market - the ASEAN block, pointing out its unique potential
  • Analyzing, evaluating and pointing out the advantages and disadvantages and justifications for Vietnam tourism promotion activities in general and the objectives in exploring the Asian markets in particular
  • Suggesting the specific solutions to promote Vietnam tourism in order to attract tourists in the targeted markets in Asian
  • This research work aims to serve as a basic reference for tourist companies to apply.


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