Topic: Developing credit card services at Habubank

Sign: LC270

Author: Pham Thi Phuong Thao

Major: Business Administration

Year: 2007

Lecturer: Assoc.Prof.Dr. Truong Dinh Chien

Research purposes:
  • Understanding the basic factors and analyzing the theoretical factors about card issuance and payment, the essay finds out the current business situation of card services. The essay analyzes and evaluates the situation of card issuance and payment at Habubank now. The essay also provides suggestions and solutions to enhance card services at Habubank
  • Further researching on credit card services in Vietnam with consideration for its current economy
  • Discovering the characteristics of credit card services in Vietnam to determine the factors that affect card business and its development now
  • Evaluating the situation and suggesting the solutions to develop credit card business at Habubank.
New contributions:
  • Systematizing the theoretical basis of credit card business at commercial banks
  • Evaluating the situation of card business and its relevant factors in Vietnam in general and at Habubank in particular, Habubank joined the financial market late so it needs to have suitable strategies to catch up with credit card market.
  • The essay also gives solutions to improve card business activities at Habubank in order to better serve customers, meet customers’ credit demand including individuals, companies, organizations, domestic as well as overseas.

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