Topic: Applying Japanese companies’ experiences from its integration in the international market on Vietnamese corporations

Sign: LC272

Author: Nguyen Viet Dung

Major: Business Administration

Year: 2007

Lecturer: Assoc.Prof.Dr. Vu Phuong Thao

Research purposes:
  • Japan was not the country that invented “marketing” but it was the one that successfully applied it. Thus, studying its marketing experiences and its integration in international market is essential.
  • Offering suggestions to Vietnam enterprises to study and to appropriately adapt them with Vietnam’s unique conditions for it to engage in international economic activities
  • Examining Japanese companies in particular with focus on its integration and its marketing strategy in international market.
  • Researching theoretical factors related to companies’ marketing activities in international market, especially their integration method into international market and marketing strategy.
  • Studying the situation of Japanese companies’ marketing activities in global market. Finding out their success stories so that I can benefit from their experiences to recommend them to Vietnamese companies.
New contribution:
  • Generalizing theories on formulating and implementing the integration.
  • Through examining Japanese companies’ marketing activities in the industrialized global market, I find out the basic elements of marketing strategies that lead to their success.
  • By analyzing the experiences of Japanese corporations, the essay suggests contributing ideas necessary for marketing activities for Vietnamese enterprises in global integration.

FullName Email
Address Security code VZQSCL

Get the Flash Player to see this player.