Topic: development and management of Bat Trang Commercial Brand in the U.S. Market


Sign: LC485
Author: Nguyen Tien Dat

Major: Business Administration

Publishing year: 2009

Lecturer: Vu Phuong Thao

Research purposes:

The thesis introduced the basic theories of how to develop and manage commercial brands in the world market. Then it analyzed the challenges and causes that hindered the development and management of the commercial brand of Bat Trang Ceramic in the US market. The thesis conducted data survey and analysis and assessments to strengthen the commercial brand of Bat Trang Ceramic in the US market.



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